Organizational Citizenship Behavior
Company A is a manufacturing company which produces consumer goods. It maintains high levels of productivity and quality standards because the employees of the production cycle are innovative and escalate issues on notice immediately. This enables to maintain the productivity and quality standards. The fact that the employees of production cycle are innovative gets their behavior influenced in various conditions and their behavior outcome is for good.
Dennis Organ from the Indiana University was the one who has been widely acclaimed as the brainchild of Organizational Citizenship behavior which has turned out to be one of the important concepts in controlling the efficiency and effectiveness of the company in terms of productivity and quality of the company.
What are important features of Organizational Citizenship Behavior(OCB)?
Many companies have realized the value that an Organizational Citizenship Behavior initiative can provide their end objectives. This is one of the reasons why many performance management scorecards nowadays recognize a good turn by the employee. This would keep him motivated to consistently implement the OCB standard and better still, the employee could act as an example to his peers for his behavioral traits. More than benefit to the company as is the case, the employee would also be responsible to add another facet to his personality.
Imagine, if one employee could make a difference of $100 to your bottom-lines by a good turn, 100 employees could boost your bottom-lines by $10,000 easily by following the same OCB trait.